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AHAVA ANNOUNCES KRISTIN DAVIS AS FIRST INTERNATIONAL CELEBRITY SPOKESPERSON
New York, NY – AHAVA revealed that Kristin Davis has signed on to be the international face of its famed, mineral-rich skin care line. The announcement was made at a cocktail party celebrating the brand’s twentieth anniversary, and marked the first time in AHAVA’s history that it has partnered with a celebrity spokesperson.
As part of this multi-year agreement, Ms. Davis will appear in AHAVA’s global advertising campaign, on the brand’s international web sites, as well as in various marketing and communications initiatives. Financial terms of the agreement were not disclosed.
“Kristin Davis is an exceptional woman; she is talented, intelligent and radiates a joie de vivre,” said Yacov Ellis, CEO of Dead Sea Laboratories. “This partnership establishes a new era for the brand. We are thrilled to welcome her to the AHAVA family, and are looking forward to the coming years.”
“Kristin was the obvious choice for us,” added Michael Etedgi, CEO of AHAVA North America. “Her personal ideals, coupled with her professional successes, epitomize the AHAVA ideal of healthy, accessible beauty.”
AHAVA was founded in the Dead Sea region of Israel, and is available globally in more than 30 countries today. The mineral-rich waters of the Dead Sea have a rich history, and are renowned for its healing and skin-soothing properties. It was used as a personal spa by some of history’s most illustrious individuals, including Aristotle.
“I’m honored to be a part of a beauty legend that dates back to Cleopatra,” said Ms. Davis. “ AHAVA is known for delivering the health benefits of the Dead Sea to people worldwide through effective, natural skin care products. My personal beliefs, which include treating both animals and the environment with respect, are equally important to AHAVA.”
About AHAVA®
Founded in 1988, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, AHAVA employs a truly singular scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned internationally for their superior efficacy. AHAVA harvests and formulates the rich natural resources of this magical region in strict compliance with recognized international standards.
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